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Strategic. Creative. Branding.

Welcome to Stelma, where creativity and strategy unite to create brand relevance and resonance. Our purpose is to bring creativity, curiosity and energy to every project we collaborate on. Our strategic approach to problem solving allows us to deliver brands that are authentic, purposeful and human focused.

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What we do

Discover

We take a deep dive into your business world to uncover insights and create alignment within your organisation. Activities include desktop research, questionnaires, brand workshops, and competitive audits.

Define

We create a brand strategy that defines and positions your brand. We communicate the brands purpose, position, audience and proposition. This stage is crucial for establishing your brand's identity and narrative.

Create

From strategic insights to creative execution. We explore how your new brand identity will come to life through creative  concept presentations. We create a comprehensive design system for all brand touch points.

Implement

Turning concepts into reality, 
with a focus on alignment with business objectives. Services include creative direction, print and digital design, environmental design, campaign creation and 
much, much more.

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What we create

Bupa Australia

22K
22,000 Bupa staff interactions online and in person
UX +
Immersive experience to explain how Bupa provides better CX
3 Months
Design, animated and implemented in 3 months

An immersive digital experience that brings data to life

Bupa put customers at the heart of everything they do. C360 is Bupa's new digital platform that utilises data to deliver personalised health advice for customers. We created an immersive interactive experience for Bupa employees to explore and engage – highlighting how we can use data to deliver a more personalised customer experience. This was showcased at their annual exhibition (as an interactive touch screen) and online for all 22,000 staff members.

Bupa Australia

An immersive digital experience that brings data to life

Bupa put customers at the heart of everything they do. C360 is Bupa's new digital platform that utilises data to deliver personalised health advice for customers. We created an immersive interactive experience for Bupa employees to explore and engage – highlighting how we can use data to deliver a more personalised customer experience. This was showcased at their annual exhibition (as an interactive touch screen) and online for all 22,000 staff members.

Insights

22K
22,000 Bupa staff interactions online and in person
UX +
Immersive experience to explain how Bupa provides better CX
3 Months
Design, animated and implemented in 3 months

Our approach

Creating a brand is complex and we believe it requires a thorough methodology to get the best creative results. Our design process aims to deliver outcomes that are: strategically focused, aligned to business objectives, consumer centric and highly creative. Each stage is designed
to add value, create alignment and guide you through the creative
process. Collaboration is the heart of our approach.

Our projects

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Counterbalance Psychology

Helping people on their journey of growth

+ Brand identity & collateral

Bupa Careers Campaign

Be at the heart of health care and innovation

+ Campaign & animation

Benefit Pocket

Be guided to a happier and healthier you with the Benefit Pocket App

+ Brand identity & implementation

Core dna

The platform for remarkable digital experiences

+ Brand identity & implementation

Bond Software

The MCRM experts who bring people and technology together

+ Brand identity & website

Fintel

Trade with confidence. The green chip of investing insights

+ Brand identity

Te Taumata Lakeview

A natural wonder

+ Brand identity & implementation

Heyington

Refined Toorak Residencies

+ On market campaign & website

Pieper Projects

Your local builder who’s all about craft

+ Brand identity & implementation

Our services

Creative Direction
Brand strategy & design
Print design
Digital design
Environmental design
Animation
Naming
Copywriting
Campaign creation & rollout
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What our clients say

Jenny Yuen
Customer & Transformation Manager
Bupa Australia

Before working with Stelma, we were without a brand strategy and identity for a new business we were looking to launch. In our search for a creative partner, we needed someone who inherently understood branding inside and out, and who could work seamlessly as part of one virtual team. We were drawn to Stelma for his strategic, holistic and collaborative approach to branding and design. Thanks to his support, we were able to grow the audience considerably to 23,000 members.

Dave Hickling
Co-founder & Director
Bond Software Group

Before we teamed up with Stelma, our brand felt scattered and didn't showcase the cutting-edge digital solutions we were offering. Working with Stelma, we overhauled our brand strategy and identity. Their collaborative process helped us re-position ourselves as "The MCRM evolution experts" and develop a standout brand identity, website, and digital experience. This revamped image has attracted top-tier clients, boosting our revenue by 20%. Thanks for everything, Stelma!

Jacob Vagg
Marketing Director
Time & Place

Dave has been one of my long time creative collaborators. He has helped us to deliver brand strategies, identities, digital experiences, campaigns and environmental activations for the past decade. His creativity, knowledge and expertise in the property market has made him a valuable partner to collaborate with. He seamlessly integrates with our project team and is always bringing creative ideas that elevate the brand experience across all touch points.

Lets connect

If you’d like to know more about
how we can help with your next
brand or design project, please
get in touch.

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